This project evolves from the initial brainstorming group sessions held during class time on how to promote a viral message aimed to entice audiences to feel in a predetermined way. Those sessions turned out posters and Facebook groups. More importantly they allowed you the opportunity to experience the frustrations -and joys--of dealing with creative development within a group. All your projects were well thought out and quite interesting. They prove that to develop an idea for a advertising campaign does not require fine arts skills but a good pair of hemispheres on top of your shoulders. What is most interesting is that the exercises provided the space to explore -and wonder-- our conceptions on how messages are delivered effectively -or not-. The posters were also designed in such a way that no product or brand were focalized. They were about capturing emotion. The following project’s main goal is to promote an awareness of a condition that is undeniably yours already and that will remain a crucial part of your identity for all the years to come: to be an Ole
What to do: Based on the radio campaigns of “Dos Equis” brand of beer, and particularly the commercials develop under the concept of "The most interesting man in the world" produce an audio commercial -AS A GROUP-- to promote the concept of “being an OLE” following the same conceptual framework and copy style of said brand.
Each group MUST turn in a number of individual commercials equal to the members in the group. Each commercial must be produced individually but with the assistance of all the members AND IT MUST BE RELATED TO YOUR ORIGINAL CONCEPT from the previous design/advertising exercise.
How to present it: MP3 FILE (ONLY) or PODCAST produced on campus delivered via the student shared folder for this course or via email if the product is the link to a podcast.
Here are the audio commercials produced by the students of Media160 [ Mass Media Foundation] students during Fall 2010 (alphabetical order)
Guido Alvarez Academic Exercises © 2010 for Saint Olaf College's Media Studies Department
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